Neil Blumenthal: Thinking Way Outside of the Box – Wall Street Journal (blog)

NEIL BLUMENTHAL: No matter what product or service your company offers, people have a way of finding out if you are genuinely providing value.

Source: blogs.wsj.com

These are great reminders of how things have changed.  There is no longer a way to build sustainable value based on a deceptive customer proposition.  Customers have always been smart but now the world is simply too transparent. #nomorefools

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