Create Value with Focus on the Few Right Things that Drive Faster Growth and Bigger Margins

Our clients include middle market companies, the entrepreneurs that start them and the private equity firms that partner with them.  We make a difference fast by helping everyone bend revenue and widen margins and in doing so, create value for every stakeholder.  Our approach emphasizes what customers expect and leaders already know.  Simply.


Gather what you need from your customers and employees because they already know the most important things to create value.


Narrow your focus and make certain that you deliver on the key things that create value for customers that they are willing to pay for.


Measure what a customer treasures and learn from every experiment that you undertake to create value for them.


Tell stories that help everyone understand clearly how you create value for customers and how you expect them to deliver on that promise.

If you want to jump ahead and contact us immediately

Advisor. Mentor. Partner.

Call us what you will.

We are here to help you create the value that your company is capable of creating.

You see, we have been in your shoes. Often deep in the weeds and working an agenda that is dictated to you as you are forced to respond repeatedly to the urgent until it overwhelms the important.  Never feeling that you have the clean space to think, write or put a rudder in the water.  Worried that you are so busy doing things right, you have lost sight of whether you are doing the right things.

We want you to know that you are not alone – we see it time and time again. Let us help you move forward and do the few important things that help you grow faster and earn wider margins.  And in doing so, create value.


We share our know-how so you benefit from the best practices and tools we have gathered.


We ask the unasked questions so you are able to make your own ideas explicit and actionable.


We coach you up so you can manage the people and processes to get things done.


We follow-up so that you are accountable to the promises you make.

Bruce Newman, Principal

Bruce Newman


Bruce is an experienced operating executive with creative passion and financial discipline who has built teams to deliver outstanding financial results through faster growth and wider margins.

Bruce and I worked together on a range of acquisition diligence and portfolio company growth projects at Entrepreneur Partners. He is one of most accomplished business leaders with whom I have had the privilege of working. Bruce brings years of operational leadership and a seasoned investor toolkit to every deal analysis and to every opportunity to add value to the portfolio companies he manages. He is also a great people manager and mentor. It was a pleasure working for him and I look forward to the next opportunity to do so.

Gavin Teo

I don’t come across many people that have Bruce’s combination of business/financial acumen and direct marketing knowledge/experience. As someone squarely on the “operating side” I can say without hesitation that Bruce gets it – his counsel has made me a better professional.

Jonathan Sills

If you want to jump ahead and contact us immediately

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